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8 years promoting the campaign “Vietnamese gives priority to Vietnamese goods”
Nguyen Tung - Minh Ngoc 17:09, 2017/10/31
After 8 years promoting the campaign “Vietnamese gives priority to Vietnamese goods”, Vietnamese goods have become favorite for many customers.
However, in order for Vietnamese goods to be able to compete with imported goods, manufacturers have to focus on design and quality of the products.
 
Customers at a Trade Fair in Hanoi.
Customers at a Trade Fair in Hanoi.
According to survey conducted by the Institute of Public Opinion Study, 92% customers are very interested or interested to the campaign; 63% customers always give priority to Vietnamese goods when go shopping. A study of global marketing research company Nielsen showed that, 90% customers in Ho Chi Minh and 83% customers in Hanoi always purchase Vietnamese goods when they go shopping. Statistics from the Hanoi Department of Industry & Trade showed that Vietnamese goods contributed to 80 – 85% goods in super markets, while this number in rural area is 80%. 

In order to achieve these results, many companies have invested in technologies and equipment, renovating design, and improving product quality. Chairman of Directorial Board of Viet Tiep Lock Company Luong Van Thang shared, the company has invested in new technologies and product design with an aim of durability, quality and attractive. Moreover, despite production cost has increased, the company did not intend to increase prices. Therefore, 90% the company’s products are consumed well in the market, resulting in increasing revenue in each year. 

Meanwhile, Vice Chairman of small and medium enterprises association (SMEs) To Hoai Nam said, the majority of enterprises have focused on producing quality products, investing in distribution channels, so that customers can access the best possible products in the market. With this being said, these companies have built trusts among customers and created opportunities for Vietnamese goods to dominate the market. 

Despite Vietnamese goods being favorite of customers, however, in the context of global integration, it is necessary for Vietnamese enterprises to continue improving technologies, product design and quality. These are prerequisite conditions to build trust in customers. However, statistics from the Hanoi Department of Industry & Trade showed, the issue of packaging and design have not received appropriate attention from companies with the lack of investment. Especially in food & beverage industry, the design and packaging are not matched with the product quality and value. This has restricted marketability and opportunities to advertise these products to the international markets. Vice General Director of Nhat Nam Vu JSC Vu Thi Hau said, attractive packaging will help enterprises building brand through brand recognition; this is also an important factor facilitating the purchasing decision of customers, and help enterprises to survive in market, as well as to increase Vietnamese enterprises’ competitiveness against foreign companies. 

On the other hand, for Vietnamese goods to be firm favorite of customers would require enterprises to improve product quality in domestic markets, especially in rural areas. Recently, customers often complain that Vietnamese goods have shown credibility when exported, but with the same products, the quality between products for export and for domestic market is inconsistent. Besides, administrative agencies have to pay attention to technical barriers and measures to control the market, preventing low quality product, fake and smuggled products to ensure a transparent and fair market. At the same time, it is necessary to raise customers’ awareness in saying no to products with unclear origin and giving priority in using high quality Vietnamese goods. 
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