Vietnam International Travel Mart Hanoi 2023 (VITM Hanoi 2023) will offer 10,000 promotional tours and gifts to attract domestic and foreign visitors.

The VITM Hanoi 2023 is expected to welcome more than 60,000 visitors. Photo: VNA

It is estimated that more than 60,000 visitors will attend the four-day event. As of late March, 600 exhibitors from 60 Vietnamese cities, provinces, and 15 countries and territories had registered to set up 450 booths at VITM.

Vu The Binh, chairman of the Vietnam Tourism Association, said at the fair's press conference on March 28 that the event, themed "Cultural Tourism," aims to encourage travel companies to develop new products linked to cultural values and heritage, thereby contributing to the development of the cultural industry and bringing Vietnamese culture to the world.

He said the fair would also increase travel links between domestic and foreign tourism enterprises through a series of activities, including a forum on "Development of Cultural Tourism in Vietnam," a seminar on "Reduction of Plastic Waste in Tourism," outbound promotion programs between Vietnam and Taiwan (China), Nepal, and Indonesia, and inbound programs showcasing the Bac Giang - Moc Chau route, cultural tourism attractions in Ninh Binh, Thanh Hoa, Nghe An, Ha Tinh, and Thai Nguyen provinces.

Last year, more than 500 representatives from government agencies, hospitality companies, travel agencies, and others attended VITM Hanoi 2022, held under the theme "New Normal - New Opportunities for Vietnam Tourism."