Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / Arts & Entertainment / Entertainment
Vietnamese users like variety in content on Youtube
Nhat Minh 15:53, 2020/09/17
Vietnamese people’s watch time for financial content, fashion, pilates videos, music and online gaming competitions on Youtube has increased recently.

Time spent on watching YouTube with a large variety of contents of Vietnamese people has increased in the past period, according to the latest report of Google.

 Vietnamese people’s watch time for financial content, fashion, pilates videos, music and online gaming competitions on Youtube have increased in the past time. Photo: thanhnien

Vietnam currently has more than 350 YouTube channels having more than one million subscribers, showing the good job of the community of content creators in the country, according to Google.

The following five content groups have impressive growth over the same period in 2019: videos containing finance-related content (more than double); pilates videos (more than double);  videos featuring folk music (more than triple); fashion show videos (more than 4 times); multiplayer online battle Arena (MOBA) videos (more than 4 times)

Besides, the trend of watching YouTube on Smart TV of Vietnamese people has also increased rapidly reflected in the growing market share of Smart TVs. 

Notably, about 45.6% of internet users in Vietnam own a smart TV and 28.2% of them access the internet via smart TV, according to eMarketer, a market research company.

As tips for delivering personalized experiences for audiences, YouTube recommended marketers should tap into the growing digital population, reach out to every category of consumer, feed the growing appetite for different video categories and continue to stay engaged.

“Vietnam is the first country in Southeast Asia to have ‘TV in Reach Planner’ by YouTube, updated with the latest trends and we’ve seen impressive success stories, like the story of Suntory Pepsico Vietnam Beverage,” Nguyen Quynh Tram, Google country director for Vietnam, Laos and Cambodia, said.


RELATED NEWS
TAG: youtube online videos Vietnamese users
Other news
22:09, 2023/10/03
Musical tells old Hanoi story
The musical entitled "Street Stories of Hanoi during the Subsidy Period" will be premiered on the evening of October 14 at the Youth Theater.
22:14, 2023/10/01
Children painting during the Hanoi Autumn Festival 2023
The drawing competition is designed to show how local children love the capital, where they live and study.
14:54, 2023/09/30
Vietnam to send 'Glorious Ashes' to 2024 Academy Awards
After winning awards at international film festivals in Japan and France, Glorious Ashes was selected this year for submission to the preliminary round of the 2024 Oscars.
13:19, 2023/09/30
Hanoian beauty crowned Miss Universe Vietnam 2023
Bui Quynh Hoa triumphed over 17 other competitors to win Miss Universe Vietnam 2023.
09:16, 2023/09/30
Branding music festivals requires breakthrough solutions
Hanoi plans to host more international music festivals, reinforcing its brand as a UNESCO Creative City.
22:22, 2023/09/24
Photo exhibition showcases Vietnamese heritage to the delight of Hanoians
As many as 200 outstanding photos selected from the Vietnam Heritage Photo Awards 2023 are displayed in Hanoi.