Vietnam’s tourism industry is expected to cater to 80 million domestic visitors, earning a total revenue of VND377 trillion (US$16.4 billion) this year, higher than that of 2020, according to the Ministry of Culture, Sports and Tourism. 

Vietnam's tourism industry is expected to reach US$16.4 billion in revenue in 2021. Photo: Duy Khanh

In 2020, Vietnam’s total tourism revenue was VND312.2 trillion (US$13.8 billion), down about 58.7%, or US$19 billion less than the previous year. It welcomed 3.7 million international visitors, down 80% compared to 2019 and 56 million domestic tourists, down 34%.

This is quite a high target for the tourism industry, but if Covid-19 is well controlled in Vietnam, it will be totally attainable, Director General of the Vietnam National Administration of Tourism (VNAT) Nguyen Trung Khanh said.

This year, Vietnam's tourism industry will continue to effectively exploit the domestic market, implement activities to stimulate tourism demand, promote alliances between localitie -enterprises-media and public-private cooperation.

The tourism sector will focus on potential localities and destinations as well as devise new tourism products as the driving force.

Although the pandemic is still complicated, the tourism industry will still launch promotion in  key international tourist markets through e-marketing forms.

According to the VNAT, the government will continue to issue policies to support tourism businesses in the context of heavy impacts from Covid-19. 

The Ministry of Culture, Sports and Tourism will build an action plan to restore Vietnam tourism in the new stage, prepare for the reopening of inbound market, continue to strengthen communication and promotion on social networks and some online platforms (Facebook, Instagram, Youtube, Tiktok) in 2021.

Tourism businesses are requested to proactively build new and attractive tourism products, stimulus programs, and promotions which are suitable to the actual conditions.