WORDS ON THE STREET 70th anniversary of Hanoi's Liberation Day Vietnam - Asia 2023 Smart City Summit Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / Economy / Real estate
Realtors urged to adapt to changes in customers behavior
Ngoc Mai 11:50, 2021/08/21
Real estate brokerage firms should adopt IT and e-commerce to improve their interactions with customers during the social distancing period.

The Covid-19 outbreak in major cities in Vietnam has somewhat frozen the real estate market and put many real estate agents into a difficult situation. Experts urged realtors to quickly adapt to changes in customer's behavior to have a better chance of survival.

 Social housing project at Bac Tu Liem District, Hanoi. Photo: Pham Hung

Vice General Director of the real estate website batdongsan.com.vn Nguyen Quoc Anh made the suggestion at a conference discussing solutions to help real estate agents overcome the pandemic on August 20.

With social distancing measures in place in cities including Hanoi, Ho Chi Minh City, Dong Nai, or Binh Duong, constructions of many property projects were forced to be temporarily suspended, along with limited contacts between realtors and customers.

A number of real estates firms have to scale down operations and struggle to keep the business running at the moment.

Meanwhile, General Director of Dai Phuc Land Company Nguyen Thi Thanh Huong said the most challenging issues at the moment for property project owners are the lack of working capital and capabilities to pay debts.

“The majority had to secure bank loans or other financial sources to fund their projects,” she added.

The pandemic made the situation worse as many are unable to sell their products or carry on construction, Huong continued.

To give a clearer picture of the situation of real estate brokerage, General Director of real estate service company DKRA Vietnam Pham Lam said for the past three months, 50% of companies in Ho Chi Minh City recorded revenue below 10%.

“Companies without a source of income are struggling to boost sales as they were forced to scale down operation,” Lam said.

The market outlook, however, remains promising as the Director of CBRE Vietnam Duong Thuy Dung said demands for apartments in both Hanoi and Ho Chi Minh City in the first six months of this year exceeded supplies, which leads to rising prices in the market.

Sharing Dung’s view, Nguyen Quoc Anh from batdongsan.com.vn noted interests for housing rental or purchase have surged 54% year-on-year during the period.

“Firms should adopt IT and e-commerce in their interaction with customers during the social distancing period, which could also be seen as a way to enhance customers’ experience in looking at each property project,” Anh added.

RELATED NEWS
TAG: real estate brokerage covid-19 Hanoi Ho Chi Minh City realtors
Other news
16:20, 2024/11/20
Hanoi to add nearly 6,000 social housing units by 2025
The construction of social housing in the capital has reached only 9% of the target set in the plan to build one million social housing units by 2025.
16:35, 2024/10/22
New international brands diversify Hanoi hotel offerings
Hanoi's hotel market is also experiencing a decline in rental rates amid the seasonal lull in tourism and leisure activities.
20:57, 2024/10/21
Hanoi set to deliver new luxury apartments this quarter
Over 19,000 new apartments were delivered in the first nine months of this year, surpassing the total supply in 2023.
20:10, 2024/09/25
Hanoi's real estate market soars: Apartment transactions up 101%
The mid-range segment in Hanoi will continue to play a significant role in supply.
18:57, 2024/08/24
Hanoi to add 8,300 apartments to social housing reserves by 2029
Along with relieving housing pressure in central urban areas, the new social housing projects will also help to expand residential zones beyond the city's borders.
16:10, 2024/08/05
Hanoi real estate market: Developing in right direction
The price increase for apartments in Hanoi in the first half of 2024 compared to the beginning of 2023 is 31%.