The festival "Korean Cultural Road 2023" with a variety of activities to experience Korean culture will take place from April 22-23 at the Embassy of South Korea in Hanoi.

This year, the festival will highlight the image of Busan as this city has been organizing a campaign to host the World Expo 2030. The stone road area behind Korean Embassy, which attracts people to take photos, will be decorated with images of Busan’s Gamcheon mural village, promising to create a diverse and interesting space for festival goers.

Visitors at the previous Korean Culture Road Festival. Photo courtesy of the Embassy of South Korea in Hanoi

The festival includes many activities promoting Korean culture such as food experience, hanbok try-on, introduction of tourist attractions and traditional crafts, promotion of small and medium enterprises' products, learning how to make Kimchi, Korean culture quiz, Korean traditional games, among others.

In addition, the audience will also enjoy a special art performance program and a qualifying round for the K-pop Lovers Festival in Hanoi.

The first "Korean Cultural Road" festival was held in 2022, attracting thousands of visitors. To celebrate the upgrading of Vietnam-South Korea relations to a Comprehensive Strategic Partnership (December 5, 2022), the Korean Embassy will hold this year's festival on a larger scale.

According to Ambassador Oh Young Ju, the stone road in the back gate area of the Korean Embassy has long become a beautiful space in the eyes of the Hanoi people, a highlight in the public cultural diplomacy activities of the South Korean Embassy in Vietnam. The Embassy will organize more cultural exchange activities here to bring the people of the two countries close together. 

An art performance at the previous Korean Culture Road Festival. Photo courtesy of the South Korean Embassy in Hanoi