Enterprises and households in the suburban district of Dong Anh are urged to improve the application of science and technology while expanding distribution channels for Vietnamese products. 

This move, in line with the capital's "Vietnamese People Prefer Vietnamese Goods" campaign, aims to raise awareness among consumers to purchase goods made in Vietnam.

Enhancing the visibility of OCOP products

Dong Anh yellow flower sticky rice farming area. Photo: Tung Nguyen/The Hanoi Times

Dong Anh District is known for its rich variety of traditional handicrafts and OCOP (One Commune One Product) items protected by intellectual property rights. Typical products include Dong Anh yellow flower sticky rice, Van Ha wooden furniture, Tam Xa kumquats, Mach Trang vermicelli noodles, Viet Hung soy sauce, Lien Ha rice wine, and Chai Vong La beans.

The district continues to improve the quality of its OCOP products to target both domestic and international markets.

Dang Minh Thang, Chairman of the district’s Vietnam Fatherland Front Committee, highlighted the coordinated and proactive involvement of various political and social organizations across the district’s 24 communes and towns. “They have played a crucial role in promoting this campaign,” he said.

By intensifying awareness campaigns for the "Vietnamese People Prioritize Vietnamese Goods" initiative, the district encourages enterprises to adopt modern technologies and expand their distribution networks, thus further promoting the consumption of Vietnamese products among the people.

In 2023-2024, the steering committee of the "Vietnamese People Prioritize Vietnamese Goods" campaign in Dong Anh District conducted inspections in four communes and 12 businesses. They have also worked closely with the city's Market Surveillance Team No. 9 to strengthen efforts against smuggling and trade fraud, especially during the Tet holiday in 2024. This collaboration aims to build confidence among businesses and consumers while ensuring compliance with legal regulations.

As a result, Dong Anh has assessed and upgraded 186 products, mainly in the food and handicraft sectors. Many shops, supermarkets, and shopping malls in the city have sold the district's OCOP-certified products. "The district aims to ensure that all 24 communes and cities have OCOP products by 2025," Thang said.

The district government is also focusing on strengthening supply chain linkages for agricultural products and goods, ensuring quality management and food safety to meet 70% of local consumer demand.

The head of the campaign's steering committee also said that Dong Anh has initiated efforts to link supply and demand for products through the website http://da.check.net.vn. The district supports the implementation of traceability labels for 100% of products participating in the OCOP program. So far, 710 products in the locality have registered QR codes on the traceability system check.net.vn, facilitating better production management, combating counterfeit goods, and connecting supply and demand in the market.

Crackdown on fraud undermining Vietnamese brands

The district's wood products are displayed at a trade fair. Photo: Doan Thanh/The Hanoi Times

At a review meeting on the implementation of the "Vietnamese People Give Priority to Vietnamese Goods" campaign in Dong Anh District last month, Nguyen Sy Truong, Deputy Chairman of the Hanoi Committee of the Vietnam Fatherland Front, praised the district's organized and effective efforts. He noted that strengthening supply chain linkages not only benefits businesses but also improves the quality of life for residents and creates job opportunities in the area.

Truong urged the district to continue to promote policies related to the campaign, develop targeted strategies for different groups, and encourage the participation of officials and party members. He also stressed the need to use information technology and social media for publicity.

In addition, local authorities should support productive households and enterprises in quality improvement to ensure product quality and make them competitive in the market. Encouraging innovation, facilitating business expansion, and providing access to quality labor are also critical. Specialized training and workshops should be provided to support enterprises. Special efforts should be made to improve the quality of OCOP products and the district's strengths for domestic and international markets. The district should invite local businesses to participate in the “Most Popular Vietnamese Products" contest [jointly organized by the Hanoi Committee of the Vietnamese Fatherland Front and the Ministry of Industry and Trade] and develop centers for the promotion and sale of OCOP products and agricultural goods.

Local consumers shop at a fair held in a district on the outskirts of Hanoi. Photo: Pham Hung/The Hanoi Times

Truong also recommended that Dong Anh strengthen monitoring and enforcement of measures against commercial fraud, counterfeiting, and imitation products that harm Vietnamese brands. It is important to strengthen the role of steering committee members in implementing these activities and promoting sustainable and green consumption to boost local socio-economic development.

Meanwhile, local businesses expressed their desire for human resource support for product promotion and to address the current challenges of fragmented operations. They hope the campaign will strengthen promotional efforts to help businesses protect their brands and prevent counterfeiting on e-commerce platforms.