The campaign, launched in Vietnam, the Republic of Korea, and the US, lasts from July 24, 2013 to July 23, 2016.
It aims to promote the export of European meat and related products, and deepen consumer understanding of the products’ quality, flavours, and production procedures.
It offers meat importers, distributors, traders, and meat producers in Vietnam the chance to learn about the European meat production procedures and food hygiene regulations.
Vietnam imported more than 820 tonnes of fresh and frozen pork and approximately 290 tonnes of frozen beef from Europe in 2012.
- Growing number of FDI firms moving to Vietnam
- Vietnam Gov’t committed to facilitating Adani Group’s US$2-billion port project
- Vietnam Railway proposes US$87 million for Hanoi–Dong Dang railway upgrade
- Vietnam’s North-South high-speed railway to be designed for 350km/h
- Vietnamese gov’t urged to address impact of global minimum tax
- Samsung plans drastic investment increase in Vietnam over next three years