EU helps developing brands for Vietnam’s food industry
Developing brands for Vietnam’s export commodities will help improve those products’ competitiveness in global markets, Bruno Angelet, Ambassador and Head of the EU Delegation to Vietnam said at a recent workshop in Hanoi.
Speaking at the seminar "Building of Vietnam's food brand strategy" held in Hanoi on October 4, Deputy Minister of Industry and Trade Do Thang Hai said the strategy is part of the National Branding Programme, which aims to build and develop brands for Vietnam’s export commodities boasting high competitiveness.
A programme on building a brand strategy for Vietnam’s food industry will help increase recognition of the country’s food products in the world market, thereby boosting the sector’s growth through stronger export, the deputy minister added.
According to the programme, enterprises will be given advice while promotion activities will be intensified to develop a national image for the food industry.
Vietnam’s food industry has a huge potential with an annual export turnover of about 22 billion USD. Vietnam currently ranks first in the world in the export of rice, the world's second largest exporter of coffee and in the world's top 5 largest tea exports.
At the seminar, some food producers mentioned difficulties facing them while building food brands such as a shortage of high-quality plant and animal varieties, or farmers’ abuse of pesticides.
Many companies' products are targeting the low- and middle-end segments, and it will not be easy for them to switch to the high-end segment.
Also in the same day, a memorandum of understanding on cooperation in carrying out the programme was signed by the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, the Netherlands’ Centre for the Promotion of Imports from Developing Countries (CBI), and the European Trade Policy and Investment Support Project (EU-MUTRAP).
Under the memorandum of understanding, the EU is supporting the Ministry of Industry and Trade to educate the country’s farmers, manufacturers, wholesalers, retailers, consumers and street vendors on safe food addressing practices.
Deputy minister Do Thang Hai welcomed the EU's support in the effort to promote food safety throughout the nation, and said it would help elevate the global image of Vietnam food products and stimulate exports.
Bruno Angelet, Ambassador and Head of the EU Delegation to Vietnam, said the country has extensively integrated into global economies through an array of bilateral and multilateral free trade agreements. The nation has also made records in rice or coffee exports. Hence, brands will help improve those products’ competitiveness in global markets.
According to Bui Huy Son, Director of the Vietnam Trade Promotion Agency and the EU-MUTRAP Project, in order to successfully build brands, companies should apply modern technology to minimise material loss and ensure food safety.
They also need to do market research, diversify products to match the taste of each market, and consolidate distribution networks, he noted.
Delegates attend the seminar.
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According to the programme, enterprises will be given advice while promotion activities will be intensified to develop a national image for the food industry.
Vietnam’s food industry has a huge potential with an annual export turnover of about 22 billion USD. Vietnam currently ranks first in the world in the export of rice, the world's second largest exporter of coffee and in the world's top 5 largest tea exports.
At the seminar, some food producers mentioned difficulties facing them while building food brands such as a shortage of high-quality plant and animal varieties, or farmers’ abuse of pesticides.
Many companies' products are targeting the low- and middle-end segments, and it will not be easy for them to switch to the high-end segment.
Also in the same day, a memorandum of understanding on cooperation in carrying out the programme was signed by the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, the Netherlands’ Centre for the Promotion of Imports from Developing Countries (CBI), and the European Trade Policy and Investment Support Project (EU-MUTRAP).
At the signing ceremony of memorandum of understanding on cooperation in implementing "Building of Vietnam's food brand strategy" programme
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Deputy minister Do Thang Hai welcomed the EU's support in the effort to promote food safety throughout the nation, and said it would help elevate the global image of Vietnam food products and stimulate exports.
Bruno Angelet, Ambassador and Head of the EU Delegation to Vietnam, said the country has extensively integrated into global economies through an array of bilateral and multilateral free trade agreements. The nation has also made records in rice or coffee exports. Hence, brands will help improve those products’ competitiveness in global markets.
According to Bui Huy Son, Director of the Vietnam Trade Promotion Agency and the EU-MUTRAP Project, in order to successfully build brands, companies should apply modern technology to minimise material loss and ensure food safety.
They also need to do market research, diversify products to match the taste of each market, and consolidate distribution networks, he noted.
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