The reopening of air routes from China’s Hangzhou, Kunming, Chengdu and Xi’an to Danang in July and August and the launch of a new route linking Danang and Narita (Japan) will also help the city receive more visitors from these markets, Cuong said.

Most notably, a direct route between Kuala Lumpur (Malaysia) and Danang, set to resume in late August, holds tremendous prospects for an influx of tourists into the city.

Tourism infrastructure has been upgraded to anticipate a boom in the number of tourists to the locality.

Novotel Danang Premiere Han River Hotel is a case in point. General Manager Jean Paul Fontenile said he was very glad that his hotel has been recognised by the Vietnam National Administration of Tourism (VNAT) as a five-star hotel with its modern facilities and good services.

He pledged to strive to assist the city transform into an ideal travel destination for both business and tourists.

Duong Thuy Duong, deputy director of Research and Consulting Department under CBRE Vietnam, said there are many positive signs the new air routes are helping to increase the market segment of foreign arrivals.

This should not only enhance connectivity with traditional markets in Europe, the US and Australia, but should benefit other new markets like Japan, Thailand and North Europe, Duong said.

Danang city targets to welcome 800,000 international visitors in 2014 and one million in 2015.