CNN keeps promoting Hanoi by end-2019
Videos produced by CNN in 2017-2018 will be broadcast on CNN channel and its digital platforms as well as CNN social media.
The US cable news network CNN International will continue broadcasting two promotional videos titled “Hanoi – The heart of Vietnam” and “Hanoi- The cradle of heritage” from September to December in its four broadcast areas, Hanoi Department of Tourism said.
Accordingly, those 30 second promotional videos produced by CNN in 2017-2018 will be broadcast on CNN channel and its digital platforms as well as CNN social media targeting the Asia-Pacific, Europe, South Asia, and North America. As planned, there will be an additional 668 broadcasts on CNN until December 9th this year.
On May 20, Hanoi People’s Committee signed a Memorandum of Understanding (MoU) with CNN to promote the city’s tourism in 2019-2024. Accordingly, CNN extends the publicity campaign on Hanoi with 30 or 60 second promo clips, and 30-minute programs covering various aspects of the city from history, lifestyle, and people to architecture and technological development of the millennial city.
This campaign proved effective as it helped increase CNN viewers’ awareness of Hanoi by 86 percent in 2017, and 91 percent in 2018, according to BDRC Continental, one of the UK’s largest independent research consulting firms.
It was honored as the Best Marketing Campaign Award at the 2018 Tourism Promotion Organization for Asia Pacific Cities (TPO) forum.
Illustrative photo of a corner of a vibrant Hanoi. Photo: CNN.
|
On May 20, Hanoi People’s Committee signed a Memorandum of Understanding (MoU) with CNN to promote the city’s tourism in 2019-2024. Accordingly, CNN extends the publicity campaign on Hanoi with 30 or 60 second promo clips, and 30-minute programs covering various aspects of the city from history, lifestyle, and people to architecture and technological development of the millennial city.
This campaign proved effective as it helped increase CNN viewers’ awareness of Hanoi by 86 percent in 2017, and 91 percent in 2018, according to BDRC Continental, one of the UK’s largest independent research consulting firms.
It was honored as the Best Marketing Campaign Award at the 2018 Tourism Promotion Organization for Asia Pacific Cities (TPO) forum.
23:13, 2025/02/08
Top picks of Vietnam’s must-visit destinations in 2025
In 2025, domestic tourism is gaining popularity among Vietnamese travelers, driven by the desire for new experiences close to nature and cultural diversity.
15:23, 2025/02/05
Co Loa Festival Cultural Week 2025 opens
The festival functions as a guardian of traditional Vietnamese cultural values, ensuring their transmission to future generations.
21:37, 2025/02/03
Giong Festival 2025 opens
The festival, held in tribute to Thanh Giong, one of Vietnam's four immortals, is among Hanoi's most captivating and historic events.
21:48, 2025/01/13
Hanoi to develop creative tourism based on inherent advantages
By participating in creative tourism activities, visitors can gain a deeper understanding of local customs, art and culture through hands-on, meaningful interactions with local people.
14:26, 2025/01/09
Two Vietnamese cities in Asia's top five destinations for digital nomads
The recognition was made by US-based travel website Travel Off Path, affirming Vietnam's most ideal and affordable destinations for digital nomads in Asia for 2025.
21:39, 2024/12/15
New milestone in Hanoi's night tourism development
The 'Truc Bach Night' tourism promotion program is important in furthering Hanoi's efforts to develop the night-time economy.
- 24 hours in Hanoi: Learning to love the city
- Nostalgia for rice noodles with fried tofu from Hanoi's Old Quarter
- Finding ways to make Hanoi pho, a global dish
- Hanoi's digital pho served in Old Quarter
- Explore priceless artifacts at the new Vietnam Military History Museum
- Relations between travel businesses and locals key to grow agrotourism: Hanoi specialists