CATEGORIES

© Copyright 2004; Hanoitimes - Economic and Urban Newspaper;

The tribune of Hanoi People’s Committee

Publication Permit: 29/GP-CBC

Editor - in - Chief: Nguyen Thanh Loi

Managing Editor: Ta Thu Giang

Email : thugiang@hanoitimes.vn

Head Office: 21 Huynh Thuc Khang Street, Dong Da District, Hanoi

Branch Office: 221 Tran Phu Street, Ha Dong District, Hanoi

70th anniversary of Hanoi's Liberation Day Vietnam - Asia 2023 Smart City Summit Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / SCIENCE & TECH
Vietnam named among world’s fastest-growing mobile-app markets
Ngoc Thuy 13:01, 2019/10/09
Asia Pacific is a perfect place to soft launch a new app, while countries such as Vietnam, Myanmar and Thailand represent great opportunities.
Vietnam has been named as the world’s fastest-growing mobile-app market with growth score of 45.3, significantly higher than the global average of 30.9, according to mobile measurement firm Adjust’s latest report. 
 
Source: Adjust.
Source: Adjust.
This report draws on data from nearly 3,500 apps released in 2018 and covers growth, retention, and other key metrics across 31 countries and four industry verticals: ecommerce, entertainment, gaming, and utilities.

The Mobile Growth Map uses the Growth Score, a new metric developed by Adjust to chart the rise of apps in global markets. This metric is calculated by dividing the total app installs per month by the number of monthly active users (MAU) for each vertical and country to reveal the rate of growth from installs relative to the MAU base.

Asia-Pacific leads the way with robust growth and is primed to rise. Vietnam, Thailand, and Myanmar are three of the fastest-growing nations. Latin America comes in second place, with Brazil and Colombia rounding out the top five.

“Asia Pacific is a perfect place to soft launch a new app (without the heavy lifting of a full localization). Indonesia, Singapore and India, as well as Vietnam, Myanmar and Thailand represent great opportunities,” stated the report. 

Entertainment apps are quickly gaining traction. Vietnam, Russia, and Thailand take the top three spots on the Growth Score. This growth is likely fueled by the demand for video streaming services, which are expected to continue gaining steam as industry giants such as Disney jockey for audience eyeballs.
Comments
Other news
20:50, 2024/04/08
PM calls for tougher cyber security measures
Efforts will focus on working with security and defence agencies to monitor, detect and respond quickly to cyber threats.
22:14, 2024/02/28
Hanoi's young talents to attend 2024 World Robot Olympiad
Hanoi students can participate in the global playground that fosters their creativity and problem-solving abilities.
22:23, 2024/01/24
US-Vietnam Digital Workforce Development Program forges new partnerships
The US Mission to Vietnam and the NIC have partnered to expand digital skills in the Vietnamese labor market to improve the upward mobility and competitiveness of Vietnam's workforce.
21:17, 2024/01/21
VEX Robotics National Championship finds talents for international competitions
The Vietnam VEX Robotics National Championship 2024 is a platform open to all robotics enthusiasts nationwide, with no barriers based on gender, ethnicity or geography.
18:14, 2024/01/11
Hanoi to launch nine more electric bus lines
The city is determined to build a green public transport network in line with its commitment to environmental protection.
14:22, 2023/12/13
Make in Vietnam Awards 2023 recognize 43 outstanding digital products
Vietnam is home to more than 1,400 digital technology companies with a combined revenue that is approaching the $10 billion mark.