The Vietnam Grand Sale 2022, the national promotion month, is set to take place nationwide from November 15 to December 22.

Customers at Hapro Mart. Photo: The Hanoi Times

The Ministry of Industry and Trade (MoIT) revealed the plan in its decision No.1183 on holding annual promotional activities, to further stimulate domestic consumption and contribute to economic recovery in the post-pandemic period.

According to the ministry, the event would be held in both online and offline formats to facilitate the participation of businesses and producers from different economic sectors.

“A key objective of this program is to raise consumers’ awareness of local products and services, while providing localities and businesses a platform for promoting products, culture or attracting tourists,” it noted.

Under the Vietnam Grand Sale 2022, merchants are allowed to offer discounts of up to 100%.

The Vietnam Trade Promotion Agency is responsible for coordinating with provinces/cities, business associations, and merchants to promote the program, which is in line with the ongoing campaign of “Vietnamese prefer Vietnamese goods”.

Merchants and businesses looking to join the program are advised to run their advertisement on the national public services portal at https://dichvucong.gov.vn.

Held annually, this year's Vietnam Grand Sale is a series of sales promotion programs taking place in all provinces/cities to boost domestic consumption and support businesses to recover from the pandemic, eventually contributing to economic development.