70th anniversary of Hanoi's Liberation Day Vietnam - Asia 2023 Smart City Summit Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / My HaNoi / Culture
Tourism sector focuses on Hanoi
Jenna Duong 05:28, 2021/03/23
Hanoi's tourism industry needs to focus on building typical products to attract more domestic tourists to the capital.

In the context that domestic tourism is a “lifebuoy”  rescuing the whole industry from the havoc wreaked by the Covid-19 pandemic, stimulating the travel demand to Hanoi is considered a solution for the capital city.

Hoan Kiem Lake, Hanoi. Photo: Nguyen Ngoc Tu.

The whole country visiting Hanoi

In order to spur tourism demand in Hanoi, it is necessary for relevant organizations and agencies to cooperate in building attractive tourism products as well as strategy for effective marketing, focusing on making visitors feel safe while traveling in the time of Covid-19 pandemic.

According to Ms. Nguyen Thi Le Huong, Deputy General Director of Vietravel Company, there should have different slogans for marketing campaigns to stimulate Hanoi tourism.

Beside the slogan such as “Vietnamese people travel in Vietnam”, “Hanoi people travel in Hanoi”, there is also a need to promote the program “People from whole country travels to Hanoi”.

Regarding the tourism marketing and promotion, Mr. Nguyen Van Tai, Director of VietSense Company said that Hanoi still lacks typical cultural images and stories to attract tourists so that it should better apply science and technology to create more effective communication channels.

A part of the West Lake. Photo: Nguyen Trong Nam.

More tourism products for Hanoi such as “Hanoi City Tour”, “Thang Long's four protectors (four typical temples of Hanoi) have been built recently. In addition, the Travel Club in cooperation with the Hanoi Railway Transport Company have reactivated the charter tour by train departing from Hanoi to Quang Binh and Hue central provinces. 

Meanwhile, Mr. Phung Quang Thang, Chairman of the Hanoi Travel Association and Director of Hanoitourist Company, also suggested that Hanoi should focus on night and culinary tourism products and services to diversify offers.

Night and culinary activities are considered as the most effective ways to attract tourists to the capital, Thang said. Among tourists participating in night activities in Hanoi, up to 70% of them engage in food exploration, 20% drink  and 10% hang out in Hanoi Old Quarter (Hoan Kiem District) and Trinh Cong Son Street (Tay Ho District).  

Key role of cooperation

A street vendor in Hanoi. Photo: Aki Cong.

Besides, the coordination of enterprises is considered as key for the strategy of stimulating the capital's tourism demand. Mr. Nguyen Van Thinh, Director of the Northern Department of Vietnam Aviation Corporation, said it would coordinate with travel agencies to offer packages with preferential prices.

Meanwhile, the new Vietravel Airlines also said it would participate in campaigns stimulating tourism demand in Hanoi, offering three-day and two-night combo packages for flying to Hanoi.  

At the moment, few tourists are visiting places like Museum of Ethnology, Ba Vi National Park, and most of them are backpackers, according to Deputy Director of Ba Vi National Park Chu Ngoc Quan. 

He added if the travel agencies join hands to build products and services to attract tourists, it will bring more visitors and help recover the domestic segment in Hanoi. 

Hanoi in the Ban Flower season. Photo: Aki Cong

Many experts have agreed that Hanoi needs to cooperate with neighboring provinces and cities to offer inter-provincial packages as well as organizing activities to promote regional tourism products for mutual benefit between Hanoi and other places.

The Hanoi Department of Tourism will coordinate with travel agencies and relevant organizations to promote the city’s tourism in the coming time, according to Ms. Dang Thi Huong Giang, Director of the department.

At the moment, the department and the Hanoi Promotion Agency are working together on The Hanoi Tourism Stimulating Festival 2021 to be held in April, with the aim of introducing travelers to tourism products, combined packages and accommodations in Hanoi.

RELATED NEWS
TAG: Hanoi tourism Travel to Hanoi Tourism sector focuses on Hanoi Hanoi capital Hanoi attracts more domestic tourists
Other news
10:28, 2024/04/12
Sticky rice dumpling "masterpieces" for Cold Food Festival
The endless creativity of Vietnamese housewives helps to enrich the ancestral offerings at the Han Thuc Festival, which fell on April 11 this year.
23:57, 2024/03/11
Role of Hanoi cuisine in cultural industry development
As well as reflecting the cultural richness of Hanoi, its cuisine is of great social and economic importance, enhancing its reputation and drawing both domestic and foreign visitors to the capital.
22:46, 2024/02/27
Five elements of Hanoi on new National List of Intangible Cultural Heritage
Heritage and ancient customs passed down from generation to generation are the precious legacies of the ancestors and must be well preserved.
15:37, 2024/02/22
Hanoi in the midst of Spring festival season
The Sai Temple Festival is a unique celebration of the capital.
05:18, 2024/02/19
Vietnamese traditional ao dai: Potential greater than tourism ambassador
From the perspective of ao dai designers, the outfit needs official recognition as heritage and a methodical strategy to become both a cultural symbol and brand.
11:49, 2024/02/15
Quan Ganh Banh Day: Rustic snack of Hanoi
Hanoi's simple yet delicious specialty requires attention to detail, meticulousness, experience, and family secrets.