Home / Economy / Industry
Made-in-Vietnam textile products to be sold on Amazon
Phi Khanh 17:51, 2021/04/07
If sales through Amazon online stores worldwide are successful, Vietnamese products will have brand positioning in markets worldwide.

Vietnamese textile and garment firms will get opportunity to promote their brands on Amazon Global Selling.

The brand development is under a cooperation made by the Vietnam Textile & Apparel Association (Vitas) and Amazon recently.

 Workers at Truong Phuc Textile company. Photo: Khac Kien

The two sides responded to the fact that Made-in-Vietnam textile and apparel products are sold worldwide without their own brands. Meanwhile, Vietnam is known as the fourth largest exporter of textiles and garments  in the world.

According to the Vitas, if sales through Amazon online stores worldwide are successful, Vietnamese products will have brand positioning in global markets. 

Through this global direct selling channel, Vietnam's goal of having 30 world-class textile brands will be achievable in the next nine years, according to Amazon, the world's largest online retailer.

Vietnam has the potential to develop cross-border e-commerce, with the advantages of a young and talented workforce and a strong online community.

Amazon Global Selling Asia will continue to invest in smart technologies and solutions, supporting its sale partners in Vietnam to approach potential customers as well as promoting exports globally, Bernard Tay, Director of Amazon Global Selling Southeast Asia, Australia and New Zealand, said at a recent conference in February in Hanoi.

Some experts have said that selling products via Amazon, even in small volumes, is a good opportunity to build up a brand. In particular, Vietnamese fashion products is well assessed by importers in terms of quality, reasonable prices and compliance with consumer requirements in many markets.

“However, a challenge for Vietnamese businesses in the industry is how to switch from business-to-business (B2B) to business-to-consumer (B2C),” a representative from Amazon has said.

Earlier, the e-commerce giant set up a team in Vietnam to help local businesses directly access 300 million buyer accounts, including more than 100 million prime customers in many of Amazon’s international markets.

In 2020, Gilimex, a Vietnamese textile company, reported net profit of VND308 billion (US$13.3 million) thanks to a number of high-value contracts with international retailers including Amazon. 

TAG: Amazon Made-in-Vietnam textile products
Other news
09:32, 2021/32/15
Vietnam car sales surge 127% in March
Domestic travel resumed in a number of provinces/cities as a result of the country’s effective Covid-19 containment is a major boost for sales figure.
16:10, 2021/10/14
Vietnamese steelmaker to manufacture containers next year
The first shipping containers under the Hoa Phat brand name will be delivered in Q2, 2022.
16:15, 2021/15/13
Majority of family businesses in Vietnam lack digital capabilities
The lack of the digital tools and capabilities that are needed for a rapidly changing world will present significant challenges to family businesses in protecting their legacy.
16:09, 2021/09/12
How GE help decarbonization in Vietnam?
Technology and utilizing operational benefits are the key factors enabling the multinational firm to serve dozens of power plants in Vietnam.
13:21, 2021/21/12
Vietnam gas consumption to double in next 10 years: Fitch Solutions
Gas demand is expected to rise from about 9.7 billion cubic meters (bcm) in 2020 to above 25.3bcm in 2030, while influx of LNG helps to counter the decline in domestic production.
11:29, 2021/29/11
Vietnamese rural consumers increase online shopping
As people in rural and suburban areas account for 63% of the population, and 60% of the country's GDP, they have the potential to drive business growth.