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EU supports Vietnam to increase competitiveness of tourist destinations
Ha Phuong 08:51, 2019/03/30
The competitiveness index will be piloted in five leading destinations of Vietnam, including Hanoi, Ha Long Bay, Hue city, Hoi An (Quang Nam province), and Ho Chi Minh City.
The European Union (EU) will support Vietnam Tourism Advisory Board (TAB) in the development of the management and operation of the Tourism Development Fund and increase competitiveness of destinations.
EU supports Vietnam to increase competitiveness of the tourism destination. Photo: Ha Phuong
Press conference to introduce the EU's assistance. Photo: Ha Phuong
The information was announced by Deputy Head of Cooperation at the European Union Delegation to Vietnam Tom Corrie at a press conference on March 29 to introduce the EU’s assistance, which will go via the tourism development fund.
The event was part of the 2019 Vietnam International Travel Mart – Hanoi (VITM), which take places from March 27 to 30.
According Tom Corrie, EU expects to work with the Vietnam government and the TAB in the next 12 months on  building  the competitiveness index of destinations, which is necessary for the sustainable development of the Vietnamese tourism industry.
“We are supporting TAB to work on the modalities for a Tourism Development Fund, which should help Vietnam further improve its marketing and image as a fantastic tourism destination,” Tom Corrie emphasized.
In addition, EU supports the development of a Tourism Destination Competitiveness Index. Such a comparison tool will foster a spirit of friendly competition and encourage all tourism destinations to improve services and environment over time.
The competitiveness index will be piloted in five leading destinatons of Vietnam, including Hanoi, Ha Long Bay, Hue city, Hoi An (Quang Nam province), and Ho Chi Minh City.
Speaking at a press conference, Project Team Leader Mary McKeon said that the competitiveness index will serve as a comparative tool stimulating healthy competitiveness and encouraging service and environment improvements in destinations. It is expected to create changes first in local competitiveness and then national competitiveness.
Earlier, in February 2019, the establishment a state-owned tourism development fund got the prime minister’s approval. Operating as a single-member limited liability company under the Ministry of Culture, Sports, and Tourism, it will finance building plans, allocating fund for tourism promotion activities, and supporting tourism growth in line with the law as well as national strategy and development planning.
The fund’s VND300 billion (US$12.9 million) charter capital is set to be sourced from the state budget in the first three years following its establishment.
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