CNN keeps promoting Hanoi by end-2019
Videos produced by CNN in 2017-2018 will be broadcast on CNN channel and its digital platforms as well as CNN social media.
The US cable news network CNN International will continue broadcasting two promotional videos titled “Hanoi – The heart of Vietnam” and “Hanoi- The cradle of heritage” from September to December in its four broadcast areas, Hanoi Department of Tourism said.
Accordingly, those 30 second promotional videos produced by CNN in 2017-2018 will be broadcast on CNN channel and its digital platforms as well as CNN social media targeting the Asia-Pacific, Europe, South Asia, and North America. As planned, there will be an additional 668 broadcasts on CNN until December 9th this year.
On May 20, Hanoi People’s Committee signed a Memorandum of Understanding (MoU) with CNN to promote the city’s tourism in 2019-2024. Accordingly, CNN extends the publicity campaign on Hanoi with 30 or 60 second promo clips, and 30-minute programs covering various aspects of the city from history, lifestyle, and people to architecture and technological development of the millennial city.
This campaign proved effective as it helped increase CNN viewers’ awareness of Hanoi by 86 percent in 2017, and 91 percent in 2018, according to BDRC Continental, one of the UK’s largest independent research consulting firms.
It was honored as the Best Marketing Campaign Award at the 2018 Tourism Promotion Organization for Asia Pacific Cities (TPO) forum.
Illustrative photo of a corner of a vibrant Hanoi. Photo: CNN.
|
On May 20, Hanoi People’s Committee signed a Memorandum of Understanding (MoU) with CNN to promote the city’s tourism in 2019-2024. Accordingly, CNN extends the publicity campaign on Hanoi with 30 or 60 second promo clips, and 30-minute programs covering various aspects of the city from history, lifestyle, and people to architecture and technological development of the millennial city.
This campaign proved effective as it helped increase CNN viewers’ awareness of Hanoi by 86 percent in 2017, and 91 percent in 2018, according to BDRC Continental, one of the UK’s largest independent research consulting firms.
It was honored as the Best Marketing Campaign Award at the 2018 Tourism Promotion Organization for Asia Pacific Cities (TPO) forum.
18:06, 2024/04/10
MICHELIN Guide sets its sights on Vietnam’s central region
After Hanoi and Ho Chi Minh City, Danang is the latest city to be added to the MICHELIN Guide's list of culinary destinations in Vietnam.
16:24, 2024/04/09
Dong Anh District to focus on tourism development
Dong Anh District is rich in cultural heritage and tourist attractions.
14:34, 2024/04/09
UK Press: Vietnam among best places for female solo travellers in 2024
This charming country is ranked sixth out of the nine safest countries in the world for women travelling alone, according to Time Out.
22:56, 2024/03/24
Vietnam: Sleep Tourism on the rise
67% of Vietnamese travelers surveyed are seeking sleep-focused retreats in 2024.
14:34, 2024/03/23
Sports tourism: Hanoi's new potential
Sports tourism will open up great opportunities for the capital's tourism industry, taking advantage of its location, terrain, infrastructure and services.
15:06, 2024/03/18
Solutions for Vietnam's tourism development in 2024
Vietnam is now targeting to restore the tourism indices to pre-Covid-19 pandemic levels.
- Pho Festival 2024 to feature 50 brands
- Vietnam's 2024 Top 10 most welcoming cities
- World-renowned Eastern & Oriental Express train to operate in Vietnam
- Visit Vietnam Year 2024 to highlight Dien Bien's beauty
- Hanoi's Huong Pagoda to become national tourist site
- Cultural tourism week to explore Hanoi's heritage