Capichi, a food video platform, has been launched to tap into the huge potential of food & beverage (F&B) market in Vietnam on March 25 in Hanoi.

Capichi, the food Vlog platform

Capichi’s survey shows there are about 540,000 F&B stores in Vietnam, including over 430,00 small restaurants, 7,000 fast food stores, 22,000 coffee shops and bars, and over 80,000 system stores. 

These numbers show the big potential of the F&B market in Vietnam, according to the startup, which is led by the 23-year-old CEO Taiki Mori. According to the CEO, Capichi has successfully raised a funding of VND4 billion (US$203,690) from three Japanese individual investors and one financial company.

Capichi allows users to display short videos and review about restaurants or coffee shops. Vietnamese people can find it easier to go to their favorite shops by consulting videos posted on the platform. In Capichi, users no longer get search results such as “Finding difficult to search cuisine locations”, “Online shops’ images are different from the real ones”.

The startup expects to become a popular platform, where stores and customers can connect with each other easily and together they could make a vibrant business environment, and contribute to the strong F&B industry in Vietnam. 

CEO Taiki Mori

In 2020, it expects the number of users to reach 500,000 users, 1,000 partner stores and expand its market to Ho Chi Minh City and Danang, according to CEO Mori.

Capichi plans to conquer Southeast Asian markets and other countries in the future.