A photo posting campaign with hashtag #Conseonha (I will stay at home) – a partnership between by VTV24 and Casper Vietnam JSC - has attracted the participation of thousands, including celebrities and expats.

The campaign marks the participation of many celebs. Source: Casper Vietnam

The campaign has soon gone viral as it has inspired a large number of people with an aim to response to the government’s social distancing orders and acknowledge frontline fighters.

Miss Vietnam and runners-up. Source: Casper Vietnam

So far, more than 122,000 photos have been made available online from individuals, including Miss Vietnam Do My Linh, Luong Thuy Linh, and Tran Tieu Vy, Jenifer Pham, runners-up, singers like Dam Vinh Hung, Minh Quan, Ngoc Anh, Cao Thai Son, Ho Quynh Huong, actors namely Hong Dang, model Vu Thu Phuong, and a number of MCs.

An expat, famous artists and singers join the campaign. Source: Casper Vietnam

By which, Casper Vietnam will donate VND10,000 (43 US cents) for every video or photo posted with #Conseonha (I will stay at home) written on paper, card, or on the photo towards the national Covid-19 fund.

Thanks to the dissemination by VTV24, a unit of Vietnam Television station, the donation, which Casper Vietnam considers part of its corporate social responsibility, may amount to VND10 billion (US$430,000) by Casper Vietnam JSC, an exclusive distributor of Casper branded products in the Vietnamese market.

The campaign attracts hundreds of participants. Source: Wayne Worrel

Responding to the campaign initiated on April 4 and will last until April 30, Wayne Worrell, an English teacher living in Hanoi for 10 years, has joined the campaign and called for the participation of other expats and locals.

He met with Casper as he saw a need for greater support. Wayne Worrell thought “it was his duty to bring this to everyone’s attention” and said “it takes less than a minute to do and to support the frontline fighters.” As a result, he collected more than 500 photos in two days as “a positive way bringing greater unity”, he told Hanoitimes.

Wayne Worrell has been known for his dedication to the previous campaign title “Vietnam We Thank You – Việt Nam Cố Lên” that conveys touching thank you messages to frontline workers and “Vietnam Needs You” – a blood drive in March.

Vietnam imposed nationwide two-week social distancing requests from April 1 and extended the period by a week. Health experts said that the practicing of the social distancing has worked as the country confirmed no new coronavirus cases within a week in a row (on April 16-23).